“Changing the traditional mindset of people in Fiji remains one of the biggest challenges to date” is the upfront opinion expressed by a persistent innovator and the originator of Cyber Food Fiji Pte Ltd.
From launching a high-tech online food delivery service portal in September 2018 to marketing intelligence business solutions, the challenges for Majid Shahzad, managing director of Cyber Food Fiji Pte Ltd, have been many and varied. Despite the trials and tribulations, Majid continues to remain a resilient and persistent advocate for innovative solutions for businesses to thrive in the “new normal”.
From the comfort of your couches and with a few clicks, you can also support this local business. It’s a simple process from choosing the restaurants available on the online portal to selecting the dish you wish to order, making the payment to delivery at your doorstep.
Cyber Food Fiji Pte Ltd has teamed up with Vodafone Fiji and offers M-PAISA Online payment integration with Cyber Food Fiji Pte Ltd Online Portal. Customers can directly pay through M-PAISA from the website of Cyber Food Fiji Pte Ltd (www.cyberfood.com.fj) rather than place an order and transfer money from their M-PAISA account to Cyberfood M-PAISA account. Due to this latest enhanced payment feature, time is reduced with the transfer and avoids the hassle of cash payment.
However, and for those who are still struggling with technology uptake, Cyber Food Fiji Pte Ltd still offers a cash-on-delivery option.
CYBER@GE, the parent entity of Cyber Food Fiji Pte Ltd is the IT brainchild of Majid through which he offers intelligent business solutions ranging from ERP Solution: Point of Sale, Inventory Management, Property Management, Mobile application development, and many other services.
Acknowledging Trials & Tribulations
Dealing with an Unprecedented Situation
Majid enlightens me that the business in Nadi had been drastically impacted with a halt in tourist arrivals due to the effects of the global pandemic. The uptake for Cyber Food Fiji Pte Ltd in Nadi was mostly through the tourism industry as tourists loved the online food order and delivery service on offer. This unprecedented situation required an entrepreneur such as Majid to adapt to new business strategies and he brainstormed and interacted with fellow small to medium enterprise owners to ascertain what challenges they were facing and how they were dealing with them.
On the contrary, due to the lockdown situation in Suva earlier this year, there was a dramatic increase in business orders (food delivery service) as well as grocery delivery. Overseas families were placing orders for the delivery of groceries and basic essential food supplies for their loved ones. It was an opportune moment trialing and testing this feature of grocery delivery which was on the cards for Cyber Food Fiji Pte Ltd to expand on. Majid is continuing to remain resilient as the business is steering through times of change and he is hopeful that business activity will pick up in the next few months with some of his potential collaborations with other restaurants and small to medium enterprises.
Majid’s main goal is to make Cyber Food Fiji Pte Ltd synonymous with quality and efficiency. Therefore, he has to work the extra yards to train his team in dealing with unexpected situations and displeased customers. Sometimes, orders during peak hours take longer than the anticipated timeframe to deliver leading to irked customers who fail to understand the unpredictability of traffic congestion and other related issues.
Dealing with displeased customers, whilst being courteous, and still being able to explain themselves remains one of the major challenges for Majid and his staff members. Majid continues to groom and coach his staff constantly on handling displeased customers and situations.
Resistance in Uptake of Online Payments
Despite advocating for online payments via credit card and mobile payment portals, the majority of customers prefer to pay in cash upon delivery. The uptake of online payments is still a challenge for businesses and financial regulators in Fiji as the preferred medium of payment is still cash. Majid continues to be persistent in advocating for online payments to his customers and hopes that the current efforts by the Fijian Government in promoting a cash-less economy will support his advocacy.
In fact, and as with most developed nations, a cash-less payment system is safer for both the customer as well as the Cyber food business.
The Compassionate Entrepreneur
The passion to help communities grow is Majid’s advocacy. Majid is always exploring avenues to be able to give back to society wherever he can. I recall being introduced to Majid in April 2020 during a food ration drive being organized by Fiji Social Media Entrepreneurs Community (FSMEC) to help families impacted by job losses due to the global pandemic. Majid has assisted in going out of his way to deliver groceries to the families in need in the Suva-Nausori corridor.
For fellow Fijians, if you have not yet explored this online delivery service, I highly recommend that you place an order to support this innovative venture. Join me in supporting this local business and encouraging the persistent innovator and compassionate entrepreneur to offer us more innovative services delivery. Contact details in the flyer.